Founder/CEO, Boson Motors · ex-Google, Android Auto · Relocating to San Francisco
Applying for Applied AI Engineer, Startups (Physical AI) at Anthropic. I'm the kind of founder this role will advise, and I've already run into most of the problems it exists to solve.
Shop floor in Chennai, SKD line in Madera, autonomy stack on a ranch in North Texas, and a Claude MCP server that lets an operator talk to a truck.
Boson builds electric utility vehicles for people who work outdoors: orchards, ranches, municipalities, campuses, and specialty-vehicle OEMs who buy the LX40 as a rolling chassis. Engineering and manufacturing are in Chennai; US final assembly is in Madera, California. I run the company from Frisco, Texas, and spend a lot of my time at a ranch test site near Bonham where the autonomous trucks log their routes.
Our per-vehicle compute BOM was $3,000 to $4,500. I designed a non-NVIDIA alternative around an RK3588 host and a Hailo-8 M.2 accelerator at roughly $1,100 to $1,400, and traced the real lock-in points to two places: the ZED SDK's CUDA dependency and YOLO-World. We decided to stay on Jetson for the next few years, but the exercise is exactly the kind of cost, latency and on-prem trade-off that physical-AI startups hit when they try to move a model from a dev box to a machine.
I'm building an MCP server that connects Boson's autonomous trucks to Claude. The design decisions so far are the ones I'd push any physical-AI startup toward:
The next layer is an in-vehicle voice interface on the NRU: a conversation with the operator plus a screen that shows the data the conversation is about. Operators can also work from a phone through our web application.
Alongside the vehicle work, I use Claude daily on the business itself: board decks, ISO checklists, competitive teardowns of Monarch, GUSS, Agtonomy and Bluewhite, tariff and customs analysis, and route-processing tooling. I know what it is like to be a small team trying to get real engineering work out of a model, and where that goes wrong.
The hard part of physical AI isn't the model. It's the safety case, the latency budget, the on-prem compute, and the person who has to trust the machine. I've lived all four.
Autonomy roadmap, sensor fusion, safety watchdog, standards qualification. Hands on the vehicle at the test site.
Jetson vs. RK3588 + Hailo-8 vs. Coral TPU: TOPS per dollar, SDK lock-in, thermal and power on a vehicle.
Set up SKD assembly in Madera and manufacturing in Chennai. Supplier sourcing in Querétaro and Monterrey. HTS classification and customs compliance for kit imports.
Three-SKU chassis program for European specialty-vehicle OEMs. CE functional safety (ISO 25119 / EN 16590). Earlier: BMW, Ford and GM integrations for Android Auto.
Off the clock I do my own mechanical work, including an IMS bearing and clutch on a Porsche 996. I like knowing how things fail.
At Google I was a software engineer on Android Auto, on the database layer and on the OEM program that got the platform into BMW, Ford and GM vehicles. That was my first close look at how automakers make engineering decisions, and it shaped how Boson sells to OEMs.
I grew up in Andhra Pradesh, studied engineering in Chennai, and moved to the US in 2007. I've lived in eight states since, nine years of it in California, and the last three and a half in Texas.
Happy to walk through the autonomy stack, the MCP server design, or how a hardware startup actually adopts a model. Currently in Frisco, Texas, and ready to relocate to San Francisco immediately; nine years in California already, with our assembly plant in Madera.